Which GOTV Tool is Right for You?

Have you ever used a tool for a job it wasn’t meant for and hoped it worked anyway? Maybe it got the job done, or maybe it took you twice as long. Either way, you’re thinking there must be a better way.

GOTV tools are no different, and using the right ones at the right time is crucial in the weeks leading up to Election Day. Our GOTV programs go beyond giving voters information on where to vote. Our GOTV calls are built to meet voters wherever they’re at.

Whether you’re trying to reach…

Potential Voters Who Need a Plan: Plan-Making Calls get voters thinking about the how and when of their voting plan, and in turn, make them more likely to vote. In an effort to be thorough, campaigns often overwhelm voters by cramming several questions into one call. When making Plan-Making calls, we recommend applying social pressure and asking one question to keep voters focused.

Voters less likely to turn out: Convince Yourself to Vote encourages less likely voters to think about their personal reasons to vote. We ask voters how likely they are to vote on a scale of 1-10. If the answer is anywhere below 6, we ask them why they didn’t choose an even lower number. These questions let voters explain why voting is important to them.

Reliable Voters: Adopt-a-Voter turns your strongest, most reliable voters and supporters essentially into campaign volunteers. We call reliable voters to take responsibility for ensuring that everyone in their household gets out to vote. In a past program, 68 percent of ‘better’ voters pledged to take on the responsibility. Adopt-a-Voter calls make the most impact in the final two weeks before Election Day.

Not all GOTV calls or audiences are the same, and our array of GOTV calls ensures you’ll reach an audience of all shapes and sizes. Knowing which program to use for your audience makes all the difference when building your GOTV strategy. As we count down to Election Day, having the right conversations with voters becomes more and more important.

Whether you’re trying to reach reliable voters or those who don’t always make it to the polls, Stones’ Phones has a GOTV program to maximize your outreach.