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Get Out The Vote Using Phones

Increasing voter turnout is one of the best ways for Democrats and progressive issues to win, and there’s no better method of GOTV than using phones. Stones’ Phones' variety of GOTV programs are fast, cost-effective, and personalized to your constituency’s needs.

Live GOTV Calling

Specialty GOTV Programs

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GOTV with Plan Making

GOTV with Plan Making programs are a tried-and-true form of GOTV calling. A study done by the Harvard Business School and the Yale Institution for Social Policy and Studies found that forming a voting plan through a phone call can increase voter turnout by 4.1 percent. Establishing a voting plan with a potential voter is an effective way to get them out to the polls on Election Day.

Catch and Release

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Catch and Release is a two-part program to get voters to explain why voting is important to them in their own words. First, we send out an auto-interactive or a live call that asks voters in your GOTV universe if they would like to record a message saying why they think it is important to vote. Before Election Day, we call those same voters again and play their own recording back to them. This technique has shown to bump turnout by as much as 4%.

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Adopt-A-Voter Programs

Adopt-A-Voter programs seek to increase voter turnout by utilizing “better voters” within a household. These folks, who are counted on to always turn out at the polls, are rarely contacted by GOTV efforts. Adopt-A-Voter asks the better voter to take responsibility in ensuring that all individuals in their household vote.

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Convince Yourself to Vote

Convince yourself to vote, a Stones’ Phones specialty, prompts undecided or lukewarm voters to consider the benefits of voting. We begin by asking them how likely they are to vote in the upcoming election and to explain why they gave that answer. When given the chance to explain their response, they’re forced to think about why voting is important.

 

Stones’ Phones understands that, sometimes, all that’s preventing a voter from making it to the polls is the uncertainty of how to proceed. Ballot Chase programs target this specific audience, arming voters with the information they need to vote in person, absentee, by mail, or any other way available in their district.

The Dos And Don’ts Of GOTV Calls

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Every election presents candidates with one fundamental challenge: getting voters to the polls. This is especially true during midterm elections when voters have less of an interest in the political process. Making GOTV calls can easily make or break a campaign on Election Day. Be sure to make your GOTV calls are as well crafted as can be. Remembering these DOs and DON’Ts can help your GOTV call get people to the polls. DOs: Have multiple rounds of calling. Talking to someone more than once about voting makes it much more likely that they’ll get to the polls. Have a conversation with the person. If a voter feels like they’re having a script read to them then their attention will go elsewhere. Involving the person in the call makes sure their attention stays with you. Ask them questions. Asking someone things like do they know where and when they’re voting gets them thinking about voting. Also check out plan making questions. Get them to make a commitment to vote. This commitment can be used to remind them in later calls of their intent to vote. Ask them to convince other people to vote. This increases the number of voters who go to the polls for the same number of calls. Also check out Adopt-A-Voter. Remind them about early voting. Giving the voter a larger time frame to vote makes voting seem easier. Practice your script before starting live calls. The more natural you sound on the phone the better. Repeat the candidate’s name you’re calling for. This puts the candidate’s name in the voter’s mind and makes it more likely he or she will remember it. Tell them you may be calling after the election to survey them. This puts some social pressure on the voter to make it to the polls. Use interactive auto calls. After a multitude of calls pushing information on them this allows the voter to participate more in the call. Also check out push button automated calls. Use personalized auto calls. Generic phone calls are less convincing in getting people to the polls. Check out more on personalized automated calls. DON’Ts: Say “I’m calling.” They know you’re calling, they’re on the phone with you. Think GOTV at the last minute is sufficient. Telling a voter to vote tomorrow doesn’t give them much time to plan for it in their day and they’re more likely to ignore you. Ask too many questions. This turns voting into a chore for the voter and makes it less likely he or she will make it to the polls. List everything on your group or candidate’s platform. It’s time consuming and some of the things you’re talking about might not matter to the voter. Use long sentences in the call. They will make the caller sound unnatural and difficult to follow. Make the call too long. Your time is valuable here but the voter’s is even more so. Holding them on the phone will frustrate the voter.

  • BlackPAC Manual Texting
    The 2018 midterms were the first big chance for Democrats to push back against the Trump Administration. In Georgia, Democrats had landed a dream congressional candidate, Lucy McBath: an outspoken Black woman whose son was killed by a white man who objected to loud music he was playing with friends in a car. BlackPAC wanted to dramatically increase enthusiasm and turnout from Black voters in her district. We put together a program with four rounds of texts to all Black voters in the district. These texts ranged from encouragement to affect change to info on how to find a polling location. These were sent during the early voting period and the lead up to the general election. For the first time since the 1970s, a Democrat won the district, and did so by a mere 3,000 votes. Proving that every vote, and every text, matters.
  • George Gascón for L.A. District Attorney
    With George Gascón’s announcement to run for Los Angeles District Attorney, Stones’ Phones developed a targeted text and auto-call program to get him through the 2019 primary. We started the outreach ahead of the primary by using our versatile text capabilities to message Democrats and likely supporters local event invitations, links to a persuasive video profile piece, and notifications on local community leaders’ endorsements. With each text message sent, we were able to track RSVPs, link clicks, as well as those with positive responses throughout the process.
  • BlackPAC Manual Texting
    The 2018 midterms were the first big chance for Democrats to push back against the Trump Administration. In Georgia, Democrats had landed a dream congressional candidate, Lucy McBath: an outspoken Black woman whose son was killed by a white man who objected to loud music he was playing with friends in a car. BlackPAC wanted to dramatically increase enthusiasm and turnout from Black voters in her district. We put together a program with four rounds of texts to all Black voters in the district. These texts ranged from encouragement to affect change to info on how to find a polling location. These were sent during the early voting period and the lead up to the general election. For the first time since the 1970s, a Democrat won the district, and did so by a mere 3,000 votes. Proving that every vote, and every text, matters.
  • George Gascón for L.A. District Attorney
    With George Gascón’s announcement to run for Los Angeles District Attorney, Stones’ Phones developed a targeted text and auto-call program to get him through the 2019 primary. We started the outreach ahead of the primary by using our versatile text capabilities to message Democrats and likely supporters local event invitations, links to a persuasive video profile piece, and notifications on local community leaders’ endorsements. With each text message sent, we were able to track RSVPs, link clicks, as well as those with positive responses throughout the process.
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Consulting & Strategy Offices

Washington, DC 
202-393-4626

Columbus, OH 
202-368-0065

Operations Office

Rancho Mirage, CA 92270

760-773-9019

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