One of the keys to running a successful advocacy campaign is mobilizing grassroots activists. We have found that the best way to do this is to identify your influential voters. Influentials get excited about political issues, and will bring your message to their friends and neighbors in an organic way. During our call programs, we have found that between 10% and 33% of the electorate are “talkers” (those who speak with 10 or more people outside their household about politics) or “super-talkers” (those who speak with 20 or more).