Can you imagine picking up the phone and hearing your own voice remind you to get out and vote?
By using a Story Capture program we call “Catch and Release”, your campaign or organization is able use the previously recorded voices of the voters in personalized GOTV calls.
How it works
Before the election we send out an auto-interactive call or a live call that asks voters in your GOTV universe if they would like to record a message saying why they think it is important to vote.
Just before Election Day, we call those same voters back with a message:
“Hello, a few weeks ago you told us why it is important to vote in Tuesday’s election. Here’s what you said…[Insert their recording] …I hope we can count on you to vote on Tuesday.”
Those who didn’t record a personal message will hear a compilation of people in their district who did.
Here’s what we played for the people who didn’t record a message: